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J.J. Keller & Associates, Inc. Joins Blockchain in Transport Alliance

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J.J. Keller & Associates, Inc., the nation’s leading provider of safety and compliance solutions, has joined the Blockchain in Transport Alliance (BiTA), an organization dedicated to determining best practices and standards for blockchain in the transportation industry. BiTA’s members include Descartes, Daimler, FedEx, SAP and Uber Freight among dozens of other global brands. J.J. Keller will bring its extensive knowledge of safety and regulatory requirements to the Alliance and further explore blockchain-based solutions for the industry.

Blockchain technology enables companies to identify and track transactions digitally and share this information across a distributed network of computers. For the transportation industry, blockchain enables participants to more effectively track goods and freight across the supply chain. Blockchain also allows transportation and logistics companies to operate in a more seamless and transparent manner. It can also help to create new revenue streams and value for customers by enabling a system of completing transactions, tracking shipments and managing fleets.

“Blockchain technology will transform the supply chain by introducing greater transparency, innovation and efficiency,” said Chris Burruss, president of BiTA. “We are fortunate to have member companies like J.J. Keller, which has a great depth of experience in fleet management solutions and standards.  It will be a key player in helping develop blockchain standards in transportation, and ensuring those standards meet all regulatory requirements.”

In addition to offering end-to-end fleet compliance and safety solutions, J.J. Keller is an intellectual property company housing more than 20 editors and consultants in the field of transportation. These experts have an extensive understanding of DOT, FMCSA, PHMCSA, EPA and OSHA regulations and rulemaking that ensures practical applications for motor carriers’ daily operations are backed by highly accurate information. In turn, this helps operations run smoothly and avoid fines or down time.

“We see that blockchain is a key disruptive technology as the digitization of the transportation industry continues to evolve,” said Rustin Keller, president and CEO of J.J. Keller. “Through J.J. Keller’s partnership with BiTA, we’ll be able to contribute our more than 65 years of safety and compliance expertise to the development of standards that enable efficient supply chain operations while keeping safety at the forefront.”